3 Reasons Why You Should NOT Charge An Hourly Rate

Martin Wong · Oct 21, 2019

Key takeaways

Charge by project, with a few exceptions. This applies to any freelance artist, not only photographers (from 0:00).
Overheads. Equipment, a decent editing computer and software, studio rental, travel and flying with gear (from 0:00).
Raising rates is easier. A project rate is easier to raise than an hourly rate (from 1:00).
Don't punish expertise. Years of practice make you faster; and clients shouldn't pay for extra time you choose to spend (from 2:00).
Be clear and offer extras. Spell out what's included and what costs extra; options can even upsell clients (from 3:00).

I often get asked about how to charge for photography, but before we deep dive into the strategy, let's talk about project rate vs hourly rate and why you shouldn't charge an hourly rate.

~Gear Used~

Camera - Nikon Z7: https://amzn.to/2By4lUr

Lens - Nikon 35mm: https://amzn.to/2pV8Sh0

Light - Aputure LS C120D II: https://amzn.to/32LtWVP

Laptop Razer Blade 15:

https://amzn.to/35XfzzH

-----------------------------------------------------------

💫Get Connected!💫

Instagram: http://Instagram.com/MartinWongPhoto

Facebook: http://Facebook.com/MartinWongPhoto

Amazon: http://Amazon.com/shop/MartinWongPhoto

Twitter: https://Twitter.com/MartinWongPhoto