How I Price My Photo Shoots (And What You Should Charge Too)

Martin Wong ·

Key takeaways

  • Value and clarity. Pricing fundamentals (from 0:45).
  • Started at zero. That's normal (from 1:00).
  • Shoot types. Cosplay, editorial/brand, portrait (from 1:40).
  • Line items. Travel, rentals, assistants (from 3:00).
  • Usage and packages. At least three packages (from 4:00).

Wondering how much to charge as a photographer? In this video, I break down exactly how I price my shoots — from quick mini sessions to premium brand work — and walk you through the same steps you can use to build your own pricing structure.

Whether you're a cosplay photographer, portrait shooter, or just starting your photo business, this will help you price with confidence (and stop undercharging).

00:00 - Opening

00:30 - Intro

00:45 - Fundamentals of Pricing

01:25 - Martin's Pricing Breakdown

01:40 - Cosplay / Mini Shoot

02:08 - Editorial / Brand Shoot

02:36 - Portrait / Lifestyle Shoot

03:09 - Core Pricing Structure

04:25 - Pricing Mistakes

06:06 - How to Charge for Photography

07:08 - Closing

FAQ

How many packages should a photographer offer?

At least three clear packages. Vague pricing gets you ghosted or haggled down.

Why does usage matter in pricing?

Personal, social, or commercial use changes the value, so you need to know how to negotiate.

Keep reading

Questions? Ask me in the comments on the video on YouTube.