Norway Will Put You In Jail For Posting On Instagram

Martin Wong ·

Key takeaways

  • The law. Paid posts with changed body shape, size or skin need a clear label, or face fines or even jail (from 0:00).
  • Vague laws. Governments often can't keep up with technology (from 1:00).
  • What counts as paid? Free stuff from a restaurant? An edited movie poster? (from 2:00).
  • Any change is retouching. Technically, even simple edits count (from 2:00).
  • Not the right answer. Companies may avoid Norwegian influencers; makeup and surgery change looks without filters (from 3:00).

Norway introduced a new bill requiring influencers to label their sponsored posts if they were edited or even just using a filter, if they don’t, then the influencers will face fines or even jail time.

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FAQ

What does Norway's influencer law require?

A clear statement on paid posts when body shape, size or skin has been changed, including filters. Influencers who don't comply could face fines or jail.

Why do you think the Norway law won't work?

It's vague about what counts as paid and as retouching, companies may stop working with Norwegian influencers, and people can change their looks with makeup or surgery without any filter.

Keep reading

Questions? Ask me in the comments on the video on YouTube.